Visor Brand & Design Guidelines
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Visor Brand & Design Guidelines

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Updated June 21, 2023

Tokens

Colors

Digital

Colors.pdf1824.2KB
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Pantone

Visor brand blue: Pantone 2382 C (https://www.pantone.com/color-finder/2382-C)

Visor brand green: Pantone 7479 C (https://www.pantone.com/color-finder/7479-C)

Logos

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Logo Usage

Logo.pdf938.7KB
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Typography

Lato Font.zip649.6KB
Typography Reference.pdf805.1KB
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Textures & animations

Backgrounds

Backgrounds are primarily white / light. Simple circular shapes are used to add playfulness to page and container backgrounds.

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Nodes, arcs, and grids

Visor has the world’s most deeply connected integrations. As such, we use visual artifacts like nodes, arcs, and grids to reflect our core value proposition. These shapes can also be used in animations to help reflect the motion of data / information.

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Semantic colors

Colors are also used to focus targeted sets of information to customers / users.

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Text Lighting

Text takes on several states to mimic a light up effect, helping to indicate focus.

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The above design aesthetic (dark background, wavy textures, glow/shadow on the text) is legacy, but using colors in animation to provide focus on specific text is still a valid tool to use.