Visor Brand & Design Guidelines
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Visor Brand & Design Guidelines

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Updated October 18, 2022

Tokens

Colors

Digital

Colors.pdf1472.7KB
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Pantone

Visor brand blue: Pantone 2382 C (https://www.pantone.com/color-finder/2382-C)

Visor brand green: Pantone 7479 C (https://www.pantone.com/color-finder/7479-C)

Logos

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Logo Usage

Logo.pdf938.7KB
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Typography

Typography.pdf805.1KB
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Textures

Waves

Backgrounds are comprised of a base layer with a linear gradient. One or multiple texture wave layers are overlaid on top.

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The base layer background color linear gradient transitions from #000204 (top-left) to #02162A (bottom-right).

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Glass

“Glass” effects are used to frame content, specifically application snapshots.

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Animation

Beams

Light beams indicate movement in rigid space.

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Arcs

Light arcs indicate movement in free space.

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Text Lighting

Text takes on several states to mimic a light up effect, helping to indicate focus.

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Skewing

Individual and groups of elements can be skewed to simulate organic motion, helping to indicate a large change in the narrative.

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Morphing

Individual and groups of elements can morph into other elements, helping to move a narrative forward.

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Tone

Visor’s 3 pillars are flexibility, trustworthiness, and share-ability. These pillars ensure satisfaction and success while customers manage large + complex datasets.

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To balance against the pressure customer users may feel in their professional roles, our communications convey a tone of tongue-in-cheek humor and playfulness.

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