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Only ask people to pay when they have the most to lose by not paying

Description

People pay to avoid pain. It's harder to get people to pay for some future benefit. The payment decision should not come at an arbitrary point in time — it should come right in the middle of receiving value, when Visor has become sticky enough to warrant payment. That's why we believe that usage-based triggers, not time-based triggers, are right for our business.

Number
7
Related to Ideas (Column)
Related to Ideas (PLG Commandments that Conflict)