We don't have a sales team; we have a success team

Nobody on the team should ask users to upgrade or make a decision. The goal of our success team is to guide users to deeper investment so that they will get prompted to upgrade automatically by the product. In sales-led companies, the product is there to help the people make the sale. In product-led growth companies, the people are just there to help the product make the sale.
Related to Ideas (Column)
Related to Ideas (PLG Commandments that Conflict)